Victoria Cage Fighting Company to be Featured on CBC Dragons Den
Victoria — Darren Owen and Jason Heit started their Victoria-based mixed martial arts organization Armageddon Fighting Championship (AFC) with the aim of becoming the biggest promotion in Western Canada. Next month, the duo will take their vision before the business experts on CBC’s hit show Dragons’ Den, with hopes of moving one step closer to achieving their goal.
This is a unique opportunity for the Victoria natives. While some companies are reluctant to become involved with the emerging sport, Heit and Owen won’t be looking to turn the Dragons into MMA fans.
“Whether you’re a fan of the sport or not, there is no denying that it is growing exponentially,” said Heit, one-half of the ownership tandem who will try to sell their ideas to the hard to impress business execs early next month. “Look at UFC 115; it was the fastest sell-out in UFC history. There is a huge market for this sport here, and it’s only going to keep getting bigger.”
While the rapid ticket sales for the UFC’s first show in Vancouver serves as a strong indication of the popularity of the sport in the province, Heit and Owen need only point to the success of the AFC through their first two shows as proof that people on Vancouver Island are ready and willing to support mixed martial arts.
“Our first show was almost entirely local fighters,” began Heit, “and we had over 2,300 people turn out. The second show brought in more than 2,800 spectators, and the events are now broadcast on The Fight Network. “We have fighters from all over the world contacting us about being involved in the third show this summer.” AFC 3: Evolution is scheduled for July 17, at “The Home of the AFC”, Bear Mountain Arena in Colwood.
Though neither Heit nor Owen would divulge the details of the pitch they will present to The Dragons, they see the nothing but positives coming from this experience.
“Even if no one wants to invest, this is a great opportunity to get our name out there,” offered Heit. “Of course, we’d like to come home with more than just added exposure, but who knows what possibilities and opportunities will come just from being on the program?”
Heit and Owen will travel to Toronto to make their pitch on May 12. An air date for their segment is unknown at this point. Updates will be available at ArmageddonFC.com.